#BeautifulStory

Pond’s released a series of commercial featuring “Pond’s Girls” celebrities Toni Gonzaga and Heart Evangelista sharing their “beautiful story”. The ads were released this 2014.

In both ads, the setting is in a studio. There are studio lights, cameras, and the presence of make up artists and assistants. They are both sitting in a comfortable couch, sharing about their life. There are two screens behind them that show some old pictures and clips of the actresses.

The ads suggest that general meaning that women should be beautiful and have a glowing skin to be successful and happy. Both of the ads has a narrative on how their life was transformed and infer that meaning that Pond’s has been their long-time companion for the stories that they are sharing encapsulates a long duration or period of their life. Continue reading #BeautifulStory

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