Selling Imperfection: Analysis on the Inglorious Fruits and Vegetables Campaign

Earlier this year, the third largest supermarket chain in France Intermarche released a global campaign to sell the non-calibrated and “imperfect” fruits and vegetables that industries usually throw away due to their unpresentable appearance. In a declared attempt to address food waste, Intermarche renamed these underdogs to “Inglorious Fruits and Vegetables” and advertised them in print, billboards, TV, radio, PR, Intermarche’s catalogues and social media. The Inglorious Fruits and Vegetables were sold 30% cheaper than regular produce. The supermarket chain then had a 300% increase of mentions on social networks during the first week, 1.2 tons average sale per store during the first two days, and an additional 24% of overall store traffic. Continue reading Selling Imperfection: Analysis on the Inglorious Fruits and Vegetables Campaign

Short Criticism of How It Should Have Ended

The way people consume TV shows and films have drastically changed in a span of a few years. Gone are the days when you’d only have your friends to rant and give out your ideas on which direction your favorite TV show should have gone, or how the movie you just watched should have finished. The Internet has provided a platform for people to give out their comments—and often, their violent reactions.

Now, you would never have to deny yourself the pleasure of seeing the way you wanted a show or movie to conclude. This is made possible through this Youtube channel aptly called, How It Should Have Ended (HISHE). HISHE started in 2005 when two friends decided to animate their own alternate endings to some of the most popular films and television series. Currently, the channel boasts of over 790 million views.

Continue reading Short Criticism of How It Should Have Ended

Dark Shadows: Vampire Capitalists and the Witch Revolution

Framework: Semiotic/Marxist

The film “Dark Shadows” shows the awakening in the 20th century of Barnabas Collins, one of the patriarchs of the Collins family, who had been turned into a vampire a couple of centuries prior. He finds that his descendants have run the family business aground and that his ex-lover, a witch named Angelique Bouchard, has taken over as the town’s business patron.

Continue reading Dark Shadows: Vampire Capitalists and the Witch Revolution