Dove is one of the world’s leading beauty brands under the Unilever Company. Dove initially sold female-oriented products before eventually branching out to the male market with their own line of products in later years.
In 2004, Dove created the Self-Esteem Project which was done to “help the next generation of women grow up feeling happy and confident about the way they look”. Kudos to the advertising and marketing teams of Dove because they have delivered streamlined and on-point commercials and continue to do so today. Their commercials adhere to the goal and to the foundation of the project, and it has remained unchanged even after a decade. Continue reading Dove Self-Esteem Project Advertisements