Selling Imperfection: Analysis on the Inglorious Fruits and Vegetables Campaign

Earlier this year, the third largest supermarket chain in France Intermarche released a global campaign to sell the non-calibrated and “imperfect” fruits and vegetables that industries usually throw away due to their unpresentable appearance. In a declared attempt to address food waste, Intermarche renamed these underdogs to “Inglorious Fruits and Vegetables” and advertised them in print, billboards, TV, radio, PR, Intermarche’s catalogues and social media. The Inglorious Fruits and Vegetables were sold 30% cheaper than regular produce. The supermarket chain then had a 300% increase of mentions on social networks during the first week, 1.2 tons average sale per store during the first two days, and an additional 24% of overall store traffic. Continue reading Selling Imperfection: Analysis on the Inglorious Fruits and Vegetables Campaign

The Good Guys: An Analysis of Anne Curtis’ Commercial for SM Development Corporation (SMDC)

Today, someone can literally live in the clouds – above everyone else and across the skyline. It is made possible by the rise of condominiums not only in the city but all around the country. It is the reason for the continuous success of real estate business today. With the high demands of owning condominium units especially by young professionals and businessmen, it shows a promising future to the real estate business. That is why big corporations such as Ayala Land Incorporated, Mega world Corporation, Robinsons Land Corporation and SM Development Corporation engaged in this trend as well. Continue reading The Good Guys: An Analysis of Anne Curtis’ Commercial for SM Development Corporation (SMDC)

Dark Shadows: Vampire Capitalists and the Witch Revolution

Framework: Semiotic/Marxist

The film “Dark Shadows” shows the awakening in the 20th century of Barnabas Collins, one of the patriarchs of the Collins family, who had been turned into a vampire a couple of centuries prior. He finds that his descendants have run the family business aground and that his ex-lover, a witch named Angelique Bouchard, has taken over as the town’s business patron.

Continue reading Dark Shadows: Vampire Capitalists and the Witch Revolution

Kapangyarihan ng Gatas sa Labi: A short criticism of Nestle’s Sali-Salita

Sali-Salita is a short film that is a part of the anthology Kasambuhay Habambuhay which is produced by Nestle Philippines in 2011 in celebration of its 100th year. Each film features a Nestle product and in the case of Sali-Salita, it features Nido.

Simply put, the plot of Sali-Salita is about a mother who was too occupied with work and consequently, ignores her son who tries to catch her attention. Continue reading Kapangyarihan ng Gatas sa Labi: A short criticism of Nestle’s Sali-Salita