Pond’s released a series of commercial featuring “Pond’s Girls” celebrities Toni Gonzaga and Heart Evangelista sharing their “beautiful story”. The ads were released this 2014.

In both ads, the setting is in a studio. There are studio lights, cameras, and the presence of make up artists and assistants. They are both sitting in a comfortable couch, sharing about their life. There are two screens behind them that show some old pictures and clips of the actresses.

The ads suggest that general meaning that women should be beautiful and have a glowing skin to be successful and happy. Both of the ads has a narrative on how their life was transformed and infer that meaning that Pond’s has been their long-time companion for the stories that they are sharing encapsulates a long duration or period of their life. Continue reading #BeautifulStory


Love (Money) Makes the World Go Round: A short criticism of selected TV commercials of PSBank

Recent television commercials of PSBank feature Luis Manzano and Anne Curtis as endorsers. For this paper, three of these commercials will be critiqued. The first one features Luis who is on a date in a restaurant. The advertisement opens with a montage of Luis performing romantic gestures in front of his date. Here is how the conversation goes:

Continue reading Love (Money) Makes the World Go Round: A short criticism of selected TV commercials of PSBank

Oh, the Irony: A Deconstruction of ABS-CBN’s Magkaribal

We Filipinos live in a collectivistic culture. Be it a birthday, a work event, or funerals, these interactions always turn into an elaborate social gathering when placed in a Philippine context. Such is our investment in collective assemblies that it is hardly surprising how our media’s focus is almost always on the basest unit of society: the family.

When it comes to Filipino soap operas, it’s no exception. There are your arcs of siblings and/or rivals separated at birth, infidelities and mistresses and children out of wedlock, and the standard unattainable love interests. ABS-CBN’s 2010 suspense drama soap Magkaribal (in English, Rivals) follows the story of two sisters, Anna and Angela (with the pseudonyms Victoria and Gelai, respectively), who are separated as children and later find themselves rivals in the fashion industry without knowledge of their familial connection.

Continue reading Oh, the Irony: A Deconstruction of ABS-CBN’s Magkaribal