MyPhone Commercials from a Critical Lens

In the advent of new technology, the world becomes smaller each passing day – connecting each and every one of us through all means possible. Technologies from the big and progressive nations such as America, China, Japan and Korea lead the different advancements that continue to grow. But technology invented and developed by Filipinos joined the world market and proves that a Third World Country is capable of such advancement. Continue reading MyPhone Commercials from a Critical Lens

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Whipping the Reasons behind the Labels: A Discourse Analysis of Pantene’s #WhipIt Campaign

Last March this year, Pantene released an ad campaign on labels featuring the stories of Denise Laurel and Kris Aquino. There are two types of videos for each, one that is shortened as TV commercial and the full story uploaded on YouTube.

[1] TV COMMERCIAL:

“Sayang daw ako ‘cause I’m a single mother,” Denise opens as a sad, mellow tune plays. Continue reading Whipping the Reasons behind the Labels: A Discourse Analysis of Pantene’s #WhipIt Campaign

Love (Money) Makes the World Go Round: A short criticism of selected TV commercials of PSBank

Recent television commercials of PSBank feature Luis Manzano and Anne Curtis as endorsers. For this paper, three of these commercials will be critiqued. The first one features Luis who is on a date in a restaurant. The advertisement opens with a montage of Luis performing romantic gestures in front of his date. Here is how the conversation goes:

Continue reading Love (Money) Makes the World Go Round: A short criticism of selected TV commercials of PSBank

The Good Guys: An Analysis of Anne Curtis’ Commercial for SM Development Corporation (SMDC)

Today, someone can literally live in the clouds – above everyone else and across the skyline. It is made possible by the rise of condominiums not only in the city but all around the country. It is the reason for the continuous success of real estate business today. With the high demands of owning condominium units especially by young professionals and businessmen, it shows a promising future to the real estate business. That is why big corporations such as Ayala Land Incorporated, Mega world Corporation, Robinsons Land Corporation and SM Development Corporation engaged in this trend as well. Continue reading The Good Guys: An Analysis of Anne Curtis’ Commercial for SM Development Corporation (SMDC)

Kapangyarihan ng Gatas sa Labi: A short criticism of Nestle’s Sali-Salita

Sali-Salita is a short film that is a part of the anthology Kasambuhay Habambuhay which is produced by Nestle Philippines in 2011 in celebration of its 100th year. Each film features a Nestle product and in the case of Sali-Salita, it features Nido.

Simply put, the plot of Sali-Salita is about a mother who was too occupied with work and consequently, ignores her son who tries to catch her attention. Continue reading Kapangyarihan ng Gatas sa Labi: A short criticism of Nestle’s Sali-Salita