Postcolonial Analysis Series of TV/Online Ads – Coca-Cola: America is Beautiful

These advertisements features different people from differrent races singing a song titles “America is Beautiful”. The advertisement, that lasts longer than a minute features singer of different races, singing the song in different languages. Some include, Hindi, Senegalese-French, Hebrew, Mandarin, Keres, Arabic, Filipino and English. The playlist named #AmericaIsBeautiful features the girls from different races singing the song in their native languages. Although there is indeed an attempt to include various people from different races around the world, it is ironic that the song is indeed glorification of America. Continue reading Postcolonial Analysis Series of TV/Online Ads – Coca-Cola: America is Beautiful

GMA 7’s 24 Oras in a Post-Colonial Lens

For a number of years, the Philippines have been colonized by different nations around the world producing a melting pot of cultures, traditions and races. Our identity as Filipinos has been greatly influenced by the Spanish, American, Japanese and even our neighboring countries because of our openness in accepting their cultures. Now in the era of globalization, we are still in the arena wherein our very own culture and tradition is adopted from the more powerful cultures in the world. And media, being a product of this union of cultures, is not spared from its influence. Continue reading GMA 7’s 24 Oras in a Post-Colonial Lens