Postcolonial Analysis Series of TV/Online Ads – Coca-Cola: America is Beautiful

These advertisements features different people from differrent races singing a song titles “America is Beautiful”. The advertisement, that lasts longer than a minute features singer of different races, singing the song in different languages. Some include, Hindi, Senegalese-French, Hebrew, Mandarin, Keres, Arabic, Filipino and English. The playlist named #AmericaIsBeautiful features the girls from different races singing the song in their native languages. Although there is indeed an attempt to include various people from different races around the world, it is ironic that the song is indeed glorification of America. Continue reading Postcolonial Analysis Series of TV/Online Ads – Coca-Cola: America is Beautiful

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