2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 410 times in 2014. If it were a cable car, it would take about 7 trips to carry that many people.

Click here to see the complete report.

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Dove Self-Esteem Project Advertisements

Dove is one of the world’s leading beauty brands under the Unilever Company. Dove initially sold female-oriented products before eventually branching out to the male market with their own line of products in later years.

In 2004, Dove created the Self-Esteem Project which was done to “help the next generation of women grow up feeling happy and confident about the way they look”. Kudos to the advertising and marketing teams of Dove because they have delivered streamlined and on-point commercials and continue to do so today. Their commercials adhere to the goal and to the foundation of the project, and it has remained unchanged even after a decade. Continue reading Dove Self-Esteem Project Advertisements

Love (Money) Makes the World Go Round: A short criticism of selected TV commercials of PSBank

Recent television commercials of PSBank feature Luis Manzano and Anne Curtis as endorsers. For this paper, three of these commercials will be critiqued. The first one features Luis who is on a date in a restaurant. The advertisement opens with a montage of Luis performing romantic gestures in front of his date. Here is how the conversation goes:

Continue reading Love (Money) Makes the World Go Round: A short criticism of selected TV commercials of PSBank