Whipping the Reasons behind the Labels: A Discourse Analysis of Pantene’s #WhipIt Campaign

Last March this year, Pantene released an ad campaign on labels featuring the stories of Denise Laurel and Kris Aquino. There are two types of videos for each, one that is shortened as TV commercial and the full story uploaded on YouTube.

[1] TV COMMERCIAL:

“Sayang daw ako ‘cause I’m a single mother,” Denise opens as a sad, mellow tune plays. Continue reading Whipping the Reasons behind the Labels: A Discourse Analysis of Pantene’s #WhipIt Campaign

“How I Met Your Mother? Oh really” A Feminist Analysis on the Three Main Female Characters

When I started watching How I Met Your Mother I really enjoyed it. After every episode, I get excited whenever I try to guess who the mother is. The show was funny and did not require so much critical thinking, at first. I looked up to the main female characters in the show because of their strong personalities as women. However, in the long run, I lost interest and simply got disappointed with the way these women were portrayed. The ending was a failure. Others may argue otherwise, but in my opinion, for someone who continuously watched the show from the pilot episode to the ending, it was not the ending I expected or hoped for. Continue reading “How I Met Your Mother? Oh really” A Feminist Analysis on the Three Main Female Characters

“Looking At A Different Lens” A Discourse Analysis on the Korean Drama, City Hunter

Ever since radio and television began broadcasting here in the Philippines, Filipinos have been borrowing shows from foreign countries as part of the programs. Soap operas are one of the pioneering types of programs in Philippine broadcasting and it has been enjoyed by Filipino families all over the country. Personally, I am not a fan of watching soap operas because most of them are full of drama and the plots are mostly full of cliché, but I watch some episodes from time to time because my family always gather in the living room to watch primetime shows in the evening. One of the shows I watch with my family are Koreanovelas. I have observed that those who start watching a particular Korean drama cannot stop (unless they have the complete copy of entire drama) until they finish all the episodes. Continue reading “Looking At A Different Lens” A Discourse Analysis on the Korean Drama, City Hunter

High School Musical: A Structuralist and Psychoanalytic Analysis

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High School Musical is an original Disney television film that was released in 2006 on Disney Channel. It became a worldwide phenomenon which led to releasing a sequel on the following year and eventually a third movie that made it to the theaters. I chose this film because I was once an “HSM addict” and this time I want to view the text in a different lens using the theories we discussed in class. Continue reading High School Musical: A Structuralist and Psychoanalytic Analysis