Selling Imperfection: Analysis on the Inglorious Fruits and Vegetables Campaign

Earlier this year, the third largest supermarket chain in France Intermarche released a global campaign to sell the non-calibrated and “imperfect” fruits and vegetables that industries usually throw away due to their unpresentable appearance. In a declared attempt to address food waste, Intermarche renamed these underdogs to “Inglorious Fruits and Vegetables” and advertised them in print, billboards, TV, radio, PR, Intermarche’s catalogues and social media. The Inglorious Fruits and Vegetables were sold 30% cheaper than regular produce. The supermarket chain then had a 300% increase of mentions on social networks during the first week, 1.2 tons average sale per store during the first two days, and an additional 24% of overall store traffic. Continue reading Selling Imperfection: Analysis on the Inglorious Fruits and Vegetables Campaign

A Postcolonial Analysis of TV Patrol Reports on the Jennifer Laude Case

Gruesome murders of innocent people are heard in the news every now and then. However, only few of these incidents receive as much media coverage as the recent killing of Jennifer Laude. One of the reasonable explanations for the constant reporting on the case is that the media capitalizes on the country’s deep-seated resentment towards their former American oppressors by presenting a clear binary opposition of bida (Jennifer Laude, or Filipinos in general) and kontrabida (prime suspect Joseph Scott Pemberton, or the whole US military present in the country). Continue reading A Postcolonial Analysis of TV Patrol Reports on the Jennifer Laude Case

A SOGIE Analysis of How I Met Your Mother

Marshall and Lily to their newborn son: “You’re gonna love the park, buddy. It’s a great place to meet chicks. Or-or dudes. Or both.” “Oh, we love you no matter what.” How I Met Your Mother (HIMYM) generally shows this kind of acceptance towards the LGBTQ through plot lines and characterization that does not make a fuss over sexual orientation and identity. Continue reading A SOGIE Analysis of How I Met Your Mother

Deconstructing Teenage Pregnancy in Katorse

Katorse is a noontime soap opera about a small town girl who gets pregnant at fourteen. Nene, the story’s central character, is introduced as young and naïve. She is at the age of playing Chinese garter and wearing braided pigtails. But she would soon fast forward through this phase when her childhood playmate Gabby, who had promised to marry her someday, comes back after years of studying in the city. He has forgotten about Nene and fallen in love with someone else, yet Nene insists that they are meant to be together. Not too long after having her first menstruation, she has sex for the first time with Gabby and gets pregnant. She finds herself straddling between childhood and adulthood. Continue reading Deconstructing Teenage Pregnancy in Katorse

Love for the Forgetful: An Analysis of Remember Sunday

Remember Sunday is about Gus, a former astrophysicist who suffered a brain aneurism rendering him unable to remember subsequent memories after a night’s sleep, and Molly, a nice girl who works as a waitress while she waits for her pending inheritance.

Gus copes with his situation by reorienting himself every morning through files, post-its, and a portable audio recorder. His daily loss of actual memories alienates him from the people around him. He is kept in “romantic isolation.”

But then in a diner, he meets Molly.

Continue reading Love for the Forgetful: An Analysis of Remember Sunday

A Criticism of Tales from the Friend Zone

Tales from the Friend Zone (TFTFZ) is an Internet love advice show that gets its content from online letter-senders.

It resembles long-running Philippine TV show Maalala Mo Kaya (MMK), which presents a host reading out a letter, reenactment, and words of wisdom from the host afterwards. However, unlike MMK, the online show’s reenactment does not come with audible dialogues from performers. The story relies on a voiceover of host Ramon Bautista reading the letter. In contrast with MMK’s solemn story treatment, TFTFZ gives a lighthearted take on the woes of people stuck in the Friend Zone.

Continue reading A Criticism of Tales from the Friend Zone